Reduce Your Juice

What is it?

The Reduce Your Juice program uses ‘gamification’ to drive behavioural change. Householders engage with energy reduction messaging via a smart-phone based energy-saving game, as well as social media and email platforms. Technical elements of the program were developed in partnership with Queensland University of Technology.

Reduce Your Juice uses a unique experiential ‘learning by doing’ behavioural approach to shape behaviour, making energy saving easy, rewarding and fun.  The goal is not just one-off bills savings but sustained behaviour change.

Brisbane Sustainability Agency has run Reduce Your Juice 8 times with thousands of Australian households. This includes a major engagement with the Queensland Government as part of its Energy Savvy Families program for regional Queensland.


Households saved $52 on average on their quarterly electricity bills

Households reduced energy consumption by 12.3% within the first year

Over 82% said the program helped them monitor their energy usage on average

Over 90% on average liked the program and would recommend it to family and friends

Learn about the program

A closer look at how Reduce Your Juice works.